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| Interview Types |
| Skills | AMPscript & Dynamic |
| Visa Types | Green Card, US Citiz.. |
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We're hiring a Marketing Automation Manager to
own the technical execution of our CRM automation program in Salesforce
Marketing Cloud (SFMC). This is a hands-on, execution-focused role for
someone who thrives working in a complex data environment, and takes pride in
getting things right. You will report to the Senior Manager, CRM Marketing
and work in close alignment with our corporate data team.
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Journey Builder & Lifecycle Automation:
Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey
Builder; own entry logic, decision splits, wait steps, and exit conditions;
audit active journeys for performance, data accuracy, and deliverability on
an ongoing basis.
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Audience Segmentation & Data Work: Build
and maintain audience segments using data extensions and SQL-based queries;
work within Databricks to access, explore, and operationalize data for CRM
use cases; partner with the corporate data team to align on data structures,
naming conventions, and segment logic while maintaining CRM program needs.
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AMPscript & Dynamic Content: Write and
maintain AMPscript for personalization, conditional content, and data
lookups; apply dynamic logic across templates to support segmented messaging
at scale. Data Flows & Integrations
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Maintain and troubleshoot data flows between
SFMC, Salesforce CRM, and Databricks; flag data issues proactively and
document integration architecture and dependencies.
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Execution Standards: Uphold QA, testing, and
deployment best practices; maintain accurate documentation; surface risks and
blockers to the Senior Manager promptly.
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QUALIFICATIONS AND EDUCATION
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3–5 years of experience in marketing
automation, CRM operations, or email technology with a strong record of
production-grade execution.
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Proficiency in Salesforce Marketing Cloud
(SFMC) required, hands-on experience with Journey Builder, Automation Studio,
Content Builder, and data extensions.
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Experience working in Databricks or a
comparable data platform required; must be comfortable navigating large
datasets, writing SQL queries, and building audience segments without
dedicated data engineering support.
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Strong AMPscript and SQL skills; able to build
and troubleshoot dynamic content and data logic independently.
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Experience with SFMC-to-CRM integrations and
data pipeline basics; familiarity with Salesforce CRM a plus.
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Able to work cross-functionally with technical
and data teams, align on shared processes, and advocate for CRM needs.
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Detail-oriented and accountable; takes
ownership of accuracy, documentation, and on-time delivery.
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