Role: Dallas, TX/ Chicago, IL/New York, NY/Springfield, MO
Rate: $70 on W2
Position Overview
We are seeking a Senior Data Architect to lead the data
strategy and architecture discovery for a large-scale MarTech
transformation.
This role will design the customer data foundation, ensure
seamless integration across marketing platforms, and enable advanced
personalization and analytics.
The ideal candidate brings deep expertise in customer 360, CDP
activation, data governance, and real-time marketing use cases across
platforms such as Snowflake, ActionIQ, Adobe Experience Cloud,
Salesforce Marketing Cloud, and Medallia.
Key Responsibilities
Data Architecture & Strategy
·Lead
current-state data assessment and define the future-state
enterprise data architecture for marketing and engagement data.
·Develop
data models and schemas for Customer 360, Golden Record,
identity resolution, and consent management.
·Establish
enterprise data governance frameworks, metadata standards, and data
quality rules to support marketing and personalization.
·Recommend
best practices for data privacy (GDPR, CCPA) and PII handling
across multiple systems.
Data Platform Design
·Architect
the Snowflake-based marketing data lake optimizing for scalability,
performance, and cost.
·Define
data ingestion, transformation, and enrichment patterns across batch,
near-real-time, and streaming use cases (e.g., Kafka, Pub/Sub, Kinesis).
·Create
reference architectures for ActionIQ CDP enablement, supporting
audience segmentation, activation, and Next Best Action scenarios.
Integration & Activation
·Partner
with the Integration Architect to design data flows between:
oAdobe AEM/Target for
personalization,
oSalesforce Marketing Cloud for
messaging and automation,
oMedallia and
Sprinklr for VoC/social listening,
oGoogle Analytics for
behavioral analytics,
oFuture Loyalty Platform for
rewards and engagement.
·Define
APIs and data contracts to support cross-platform activation and
analytics.
Analytics & BI
·Provide
the data architecture for Domo dashboards and reporting, enabling
unified KPIs across campaigns, promotions, and media spend.
·Support
transition to Sigma for self-service BI and advanced analytics.
Required Skills & Experience
·8+
years of experience in data architecture, data
engineering, or enterprise architecture.
·Proven
expertise in Snowflake or other cloud-native data platforms
(BigQuery, Redshift, Databricks).
·Strong
background in data modeling, MDM (Informatica, Reltio, or similar),
and identity resolution.
·Hands-on
experience integrating with CDPs (ActionIQ, Adobe RT-CDP, Segment,
mParticle) and MarTech platforms (Adobe, Salesforce Marketing
Cloud).
·Advanced
skills in SQL, ETL/ELT pipelines, data APIs, and streaming
technologies (Kafka, Kinesis, Pub/Sub).
·Experience
designing and deploying data solutions on cloud platforms (preferably Google
Cloud Platform / GCP), including services for data storage, processing, and
analytics.
·Experience
with Cognity AI app.
·Solid
understanding of data privacy regulations and consent/opt-in
management.
Preferred Qualifications
·Certifications
in Snowflake, AWS/GCP/Azure data services, or ActionIQ CDP.
·Experience
with tag management data layers (GTM, Adobe Launch) and web/mobile
analytics instrumentation.
·Prior
consulting or digital agency experience in MarTech or enterprise marketing
data transformations.
Soft Skills
·Ability
to translate marketing requirements into scalable data solutions and
communicate effectively with both technical and non-technical stakeholders.
·Strong
leadership in discovery phases, with experience creating architecture
blueprints, roadmaps, and migration strategies.
·Balance
of strategic vision and hands-on technical expertise.
Information
Locations Position Open to Anywhere in the US, but will work on-siteIndustry Information TechnologyStatus OpenJob Age 4 Day'sCreated Date 10/01/2025No.of Positions 2Duration 12 monthsZip Code
