At
Texas Capital Bank, we are driven by a single-minded and unwavering mission: to
serve business and the individuals who run them. We use a consultative approach
and innovative technologies to develop new ideas that give the bank and our
clients a competitive advantage. We partner with our customers to push the
boundaries of what is possible—together.
Headquartered in Dallas, Texas Capital Bank has offices in Austin, Fort Worth,
Houston, Richardson, Plano and San Antonio, and we serve clients in a variety
of industries from coast-to-coast.
We are on the Forbes Best Banks in America list, were named by Newsweek as The
Most Trusted Bank in America and were named a top place to work by The Dallas
Morning News, Houston Chronicle and San Antonio Express-News. For further
information, please visit us at www.texascapitalbank.com.
Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC)
expert to lead the execution of scalable, data-driven marketing solutions. This
role will translate marketing goals into technical strategies, manage the SFMC
platform and roadmap, and ensure seamless integration with Salesforce and
Customer Data Platform. Acting as a key liaison between marketing, technology,
and analytics teams, the ideal candidate will drive automation,
personalization, and governance while maintaining high standards of data
quality, compliance, and campaign performance in a fast-paced, agile
environment.
Responsibilities
• Translate marketing goals into SFMC solutions and data enablement strategies,
collaborating with the Technology team to ensure infrastructure supports
scalable campaign execution
• Accountable for Marketing Cloud platform, solution roadmap, release
management and support; partner with stakeholders and product team to validate
requirements
• Serve as business SFMC subject matter expert on automation, personalization,
deliverability, and governance
• Act as the bridge between marketing, technology, and analytics teams,
ensuring alignment of data strategies with business priorities and technical
feasibility
• Review current lead flow rules and prioritization
• Facilitate definition of key populations and audiences within the Customer
Data Platform
• Manage Salesforce Marketing Cloud Automations and Journeys that populate data
from data extensions with appropriate task and event creation
• Lead all aspects of customer communication across email, Cloud Pages, and
subscription lists—ensuring accuracy, quality, and compliance
• Oversee business unit deployment with technology; manage Salesforce Marketing
Cloud pipeline leveraging multiple business units synced to Sales Cloud that
rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
• Analyze data sets, define mapping and transformation logic, and ensure
seamless ingestion and enrichment processes in SFMC
• Stay current on SFMC updates and industry best practices
• Lead in a fast-paced, agile environment
• Perform additional ad hoc tasks as needed
Qualifications
• Bachelor\'s degree in Computer Science, Marketing, Data Science, or a related
field
• At least 5 years of experience as Product Manager, Data Product Owner, or a
Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and
Salesforce Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools
(e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms
(e.g., Tableau, Power BI): able to interpret campaign data and optimize
performance
• Excellent communication skills to bridge technical concepts with business
insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and
surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the
highest impact answer for the customer
• BBA in business or related field required
Job
Title
Salesforce
Product Owner (Marketing Cloud)
Top
Skills Details
-
5+ years Product Owner Experience focusing on customer data, Martech, or data
platforms
- Strong SFMC Experience - experience managing roadmap for SFMC, Accountable
for Marketing Cloud platform, solution roadmap, release management and support;
partner with stakeholders and product team to validate requirements
- ideally also Data Cloud experience
Worksite
Address
98
San Jacinto Boulevard,Austin,Texas,United States,78701
Secondary
locations in Uptown Dallas or Richardson, TX.
Workplace
Type
On-site
Additional
Skills & Qualifications
•
Bachelor\'s degree in Computer Science, Marketing, Data Science, or a related
field
• At least 5 years of experience as Product Manager, Data Product Owner, or a
Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce
Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools
(e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms
(e.g., Tableau, Power BI): able to interpret campaign data and optimize
performance
• Excellent communication skills to bridge technical concepts with business
insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and
surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the
highest impact answer for the customer
• BBA in business or related field required
Interview
Information
2
step - 1st with Molly, 2nd with Chia Hsun
Business
Challenge
need
help with leader to manage Martech stack and help build roadmap for their org
Information
Locations Position Open to Only localsIndustry Information TechnologyStatus OpenJob Age 28 Day'sCreated Date 08/24/2026No.of Positions 1Duration 6+ monthsZip Code
